What I Do

WooCommerce Setup and Service Consultant — Senior-Level Engineering

As a dedicated WooCommerce setup and service consultant at Black Tie WMS, I don't operate like a bloated agency handing your store off to junior developers. I bring decades of senior technology expertise directly to small business web management, building custom PHP pricing engines, staging-first deployments, and secure checkout architecture—the exact same standards I used to build and scale my own e-commerce storefront, Crafted Memories.

Below is exactly how I help businesses build, optimize, and maintain their WooCommerce platforms—without agency overhead or template shortcuts.

WooCommerce setup and service consultant watching the monitors for the decision

WooCommerce Setup and Service Consultant Solutions

As a hands-on WooCommerce setup and service consultant, I take your platform from a blank installation to a fully functioning, high-performing business website. I build the entire stack—not a bloated drag-and-drop template, but a properly architected WordPress ecosystem with clean code, custom child theme PHP, and a plugin stack managed for maximum stability and speed.

What's included

Full-stack WordPress builds — WooCommerce, Elementor, custom child theme architecture
Custom PHP: dynamic pricing engines, user role systems, conditional logic
Staging-first deployment — every change tested before production, zero surprises
Plugin management, version control strategy, and payment gateway integrity
Performance optimization: LiteSpeed cache, mobile-responsive design, server hygiene

Looking for ongoing care? Explore our dedicated WordPress Maintenance Services →

Proof of work: CraftedMemories.us — built entirely from scratch, self-managed, nationwide e-commerce operation.

SEO & GEO Strategy

Standard SEO gets you found on Google. GEO — Generative Engine Optimization — gets you found inside AI answers on ChatGPT, Perplexity, Google AI Overviews, and the next generation of search. I implement both, because the web is changing and your business needs to be visible everywhere searchers are looking.

What's included

Full GEO infrastructure — AI-era search visibility for ChatGPT, Perplexity, Google AI Overviews
LocalBusiness and FAQPage JSON-LD schema — validated by Google Rich Results Test
On-page SEO, Rank Math configuration, structured data, and meta strategy
Google Business Profile build-out: multi-category, multi-city, full service catalog
Google Merchant Center integration: product feed, shipping, and policy configuration
Citation building, directory listings, and local SEO for service-area businesses

GEO is still an uncontested space for most small businesses. Early movers win. This is the right time.

WordPress Plugin Development

When an off-the-shelf plugin does not do exactly what your business needs, I build one that does. I am a published WordPress plugin developer with a live plugin on the official WordPress.org directory — not a hobbyist experimenting with code, but a developer who has been through the full submission and compliance process.

What's included

Custom plugin architecture designed around your specific business logic
Admin settings panels, custom shortcode systems, security hardening
WordPress Plugin Check compliance — built to official standards
Clean uninstall routines — no database pollution left behind
Full lifecycle support: development through deployment

Published plugin: CM GEO Core: Local SEO & Schema Injector — available free on WordPress.org.

Digital Marketing & Paid Advertising

A beautiful website that nobody finds is just an expensive business card. I help businesses build visibility through Meta advertising and organic content strategy — not by burning budget blindly, but through disciplined A/B testing, audience targeting, and conversion-focused creative.

What's included

Meta (Facebook/Instagram) ad campaign strategy and creative direction
A/B testing frameworks and Advantage+ targeting configuration
Brand development and market positioning strategy
Content strategy, blog SEO, and organic authority building
Conversion optimization — turning visitors into buyers

Business Strategy & E-Commerce Operations

Thirty-one years of enterprise systems thinking does not disappear when you move from warehouse management to web management. I bring the same structured, end-to-end operational discipline to e-commerce — from brand identity and pricing strategy through to fulfillment systems and customer experience design.

What's included

End-to-end e-commerce setup: catalog, pricing tiers, user roles, checkout flows
B2B to B2C pivot strategy and market repositioning
Business systems thinking: from brand identity through fulfillment
Ongoing operational consulting for growing e-commerce businesses

31 years of enterprise WMS consulting across Manufacturing, 3PL, Retail, and Wholesale — now applied to web business operations.

"You bring the vision — let us make it a reality for you."

When I built my own e-commerce business, Crafted Memories, I experienced firsthand how aggressive agencies bombard small business owners with overpriced, cookie-cutter promises. I mastered full-stack WordPress engineering so I could control my own infrastructure—and that journey inspired Black Tie WMS. I am not here to sell bloated retainers; I am here to give business owners senior technical care, total transparency, and complete peace of mind.

Let's Talk

Ready to talk about your project?

No sales pitch. No commitment. Just an honest conversation about where your business is and what it would take to get it where you want it to go.

Contact Me Today

or call directly: 1(512) 643-3026

Black Tie Web Management Service Detail and FAQ

Black Tie WMS delivers senior-level WordPress consulting directly to small and mid-size businesses — without the overhead of a large agency. Every service is executed personally by a technology professional with decades of experience. Whether you need a new WordPress site, WooCommerce setup, SEO strategy, or ongoing web management, Black Tie WMS brings the discipline and precision of enterprise-level consulting to your project.

Frequently Asked Questions

What is WordPress website management?

WordPress website management covers everything that keeps your site running correctly, securely, and effectively — including plugin updates, performance optimization, security monitoring, content updates, WooCommerce management, and ongoing SEO improvements.

Do you offer WooCommerce setup and consulting?

Yes. WooCommerce setup and consulting is a core Black Tie WMS service. We handle everything from initial store configuration to payment gateway setup, tax rules, shipping, product management, and ongoing store optimization.

What does SEO consulting from Black Tie WMS include?

Our SEO consulting covers technical SEO audits, on-page optimization, schema markup implementation, keyword strategy, and GEO — Generative Engine Optimization — which prepares your content to be cited by AI-powered search tools like Google AI Overviews, ChatGPT, and Perplexity.

What is GEO and why does my business need it?

GEO stands for Generative Engine Optimization. It is the practice of structuring your website content — particularly through schema markup — so AI-powered search engines can read, understand, and cite your business. As AI search becomes the norm, GEO is becoming as important as traditional SEO.

Can you fix an existing WordPress site that is broken or underperforming?

Yes. Diagnosing and fixing broken, slow, or poorly configured WordPress sites is one of our most requested services. We assess the full site — hosting, plugins, theme, code, and SEO — and deliver a prioritized action plan.

Do you build new WordPress websites from scratch?

Yes. We build clean, fast, SEO-ready WordPress websites using Elementor and proven best practices. Every site is built with performance, security, and search visibility in mind from day one.

How does a consulting engagement typically work?

We start with a thorough assessment of your current website and goals. From there we identify priorities and execute changes methodically — always explaining what we are doing and why. No surprises, no hidden work, no unnecessary complexity.

Do you offer ongoing website management after the initial project?

Yes. Ongoing web management retainers are available for businesses that want a senior consultant maintaining their WordPress site on a continuous basis — handling updates, security, performance, content, and SEO on a regular schedule.